Reed to Revenue – Baltic Reed Fair
We are delighted to invite you to the Reed to Revenue – BalticReed Fair on Thursday, 29 January 2026, at Arcada University of Applied Sciences in Helsinki, Finland. The event will take place from 12:00 PM to 5:00 PM.
This unique event will bring together researchers, public authorities, entrepreneurs, and financiers to explore the value and future possibilities of reed. Highlights include:
Presentation of results from the BalticReed project
Panel discussions on circular economy drivers
Visits to Arcada’s Sustainability and Tech Lab
Innovative reed-based products in the fair area
Live pitches at the Pike Tank
The BalticReed project is organising this event as it has been recognised by the EU Interreg Central Baltic Programme as an Operation of Strategic Importance – a “Star project for a healthier Baltic Sea”.
The seminar parts can also be attended online.
More information: https://centralbaltic.eu/project-events/reed-to-revenue-balticreed-fair/
PROGRAMME
11:30 - 12:00 Door opens to fair area and auditorium
12:00 - 12:25 Intro: Welcome to the world’s biggest (and probably the only) Reed Fair!
John Nurminen Foundation’s CEO Annamari Arrakoski-Engardt & Member of the European Parliament Ville Niinistö (The Greens in Finland)
From Reed to Revenue: story and achievements of the BalticReed project
12:25-12:55 Shaping the Rules – Legislation, Ecology & Monitoring
12:55 - 13:40 Coffee, Networking, Fair & Lab Visit: From the Baltic Sea to new biomaterials and products
Connect with participants, explore the fair, and visit the labs behind the research.
13:40 - 14:25 Reed Harvesting and Logistics – Stories and Collaboration in Action
Stubbfräsarna’s journey – from an idea to a thriving reed business
Panel discussion: Municipal collaboration in reed harvesting and logistics
14:25 - 15:10 Coffee, Networking, Fair & Lab Visit
15:10-16:20 PIKE TANK – Innovation, Funding & Creating Value
Presentation: The reed value chain and funding opportunities – who funds what?
PikeTank Pitching Competition: Bold ideas and creative solutions shaping the future of reed products
16:20 - 16:40 Wrap-up & BalticReed Summary
16:40 - 17:00 Pitching Competition Winner & Closing Words